The Dubai International Elevator Exhibition is the largest and most influential professional exhibition for the elevator industry in the Middle East and Africa. It is held every year and is the core channel for elevator procurement, technical exchange and trade cooperation in the Middle East market. The 2025 exhibition attracted more than 200 exhibitors from more than 40 countries and regions around the world, with more than 18,000 professional visitors, more than 80% of whom are purchasers, engineering contractors and industry agents from the Middle East and Africa. This Chinese delegation is uniformly organized by the China Elevator Association, which is the first large-scale concentrated appearance of China's elevator industry at the Dubai Elevator Exhibition. The core highlights include: first, setting up a themed exhibition area for China's elevator industry, divided into five exhibition sections: complete machine products, core components, energy-saving technology, intelligent solutions, and transformation engineering, comprehensively displaying the whole industrial chain supply capacity of China's elevator industry; second, holding a China-Middle East Elevator Trade Cooperation Forum during the same period, inviting housing and construction departments, industry associations, and large real estate developers from Middle East and African countries such as the United Arab Emirates, Saudi Arabia, and Egypt to participate, interpreting the policies, standards and access requirements of the elevator market in the Middle East, and promoting the mutual recognition and cooperation between Chinese elevator standards and Middle East regional standards; third, organizing accurate one-to-one trade matching meetings, with a total intended cooperation order of more than 320 million US dollars, covering multiple fields such as complete elevator export, core component supply, overseas maintenance services, and transformation engineering cooperation; fourth, focusing on releasing the latest national standards and international standard achievements of China's elevator industry, enhancing the recognition and influence of Chinese elevator brands in the Middle East and African markets. This participation has further expanded the share of Chinese elevator products in the emerging markets of the Middle East and Africa, deepened the trade cooperation and technical exchanges between China's elevator industry and the Middle East and Africa regions, and built a core bridge for Chinese elevator enterprises to go global and lay out the Middle East market.