China Chamber of Commerce for Import and Export of Machinery and Electronic Products Released 2024-2025 Development Report on Cross-Border E-Commerce Export of China's Elevator Products
This report is jointly compiled by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the China Elevator Association and major cross-border e-commerce platforms, covering cross-border e-commerce exports of all categories including home lifts, elevator parts, and small lifting equipment. It is the first panoramic special report on cross-border e-commerce exports in China's elevator industry. The core content and data of the report include: first, the overall industry scale data. In 2024, the cross-border e-commerce export volume of China's elevator products reached 1.26 billion US dollars, a year-on-year increase of 48.7%, accounting for 10.2% of the total export volume of China's elevator products, an increase of 3.2 percentage points compared with 2023; the annual compound growth rate of cross-border e-commerce export volume from 2020 to 2024 reached 52.6%, which far exceeded the growth rate of traditional foreign trade exports, and became the core new engine for the growth of China's elevator exports; second, the export structure ranking of subdivided products. Among the cross-border e-commerce export categories of China's elevator products in 2024, home lifts accounted for 42.8%, ranking first; core elevator components (door systems, guide rails, safety components, frequency converters, etc.) accounted for 38.6%, ranking second; small lifting equipment and barrier-free lifting platforms accounted for 12.4%, ranking third; escalators and accessories accounted for 6.2%, ranking fourth. Among them, the cross-border e-commerce export volume of home lifts increased by 62.3% year-on-year, with the fastest growth rate, and the main export markets are individual consumers and small engineering companies in Europe, Oceania and North America; third, the ranking of export regional markets. The top 10 countries in terms of cross-border e-commerce export volume of China's elevator products in 2024 are: the United States, Australia, Russia, Germany, Canada, the United Kingdom, France, Italy, Spain, Poland. Among them, developed countries in Europe and America account for 76.8% of the total export value, which is the core export market; countries along the Belt and Road account for 18.2%, and the growth rate of Southeast Asia and Middle East markets is significant, with a year-on-year increase of more than 55%; fourth, the analysis of cross-border e-commerce export models. The report shows that China's elevator product cross-border e-commerce exports are dominated by the B2B model, accounting for 82.4%, mainly serving small and medium-sized elevator agents, engineering companies and maintenance companies around the world; the B2C model accounts for 17.6%, mainly for individual consumers of home lifts and small decoration companies; the penetration rate of the overseas warehouse model has increased rapidly, with the proportion of overseas warehouse deliveries reaching 36.2% in 2024, which greatly improves the logistics timeliness and after-sales service capability; fifth, the analysis of industry development trend. The report points out that the cross-border e-commerce export of China's elevator products shows three major development trends: first, the cross-border e-commerce export of home lifts and small lifting equipment will continue to grow at a high speed, and it is expected that the average annual growth rate will remain above 40% from 2025 to 2027, becoming the core growth category of cross-border e-commerce exports; second, cross-border e-commerce export products will extend from standardized parts to customized complete machines and complete solutions, and one-stop procurement, supporting installation guidance and remote technical support have become core competitiveness; third, the compliance requirements for cross-border e-commerce around the world continue to tighten, and product certification, intellectual property rights and tax compliance have become the core access threshold for elevator enterprises' cross-border e-commerce exports; sixth, industry development suggestions. In view of the cross-border e-commerce export of elevator enterprises, the report puts forward special suggestions such as strengthening product compliance certification, laying out overseas warehouses and localized services, cultivating cross-border e-commerce brands, and strengthening intellectual property protection. This report comprehensively presents the development pattern and growth trend of cross-border e-commerce export of China's elevator products, and provides authoritative data reference and practical guidance for Chinese elevator enterprises to expand the global market through cross-border e-commerce.